Question 1

Is a website worth it for a self-employed plumber?

Accepted Answer

Yes — for most self-employed plumbers, a professional website is one of the highest-return investments available. At £1,497 one-off cost and an average job value of £800, you only need two extra boiler swaps from Google to break even. A well-built, locally optimised website typically generates 1–3 additional jobs per month in year one, representing £10,000–£30,000 in additional annual revenue. The website continues working 24 hours a day indefinitely, unlike paid directories where you stop appearing the moment you cancel your subscription.

Question 2

How many leads can a plumber website generate per month?

Accepted Answer

A well-optimised plumber website in a UK town of 50,000–150,000 people typically receives 50–200 organic visitors per month from search in its first year. At a 3–5% conversion rate to enquiry and a 40% close rate, that produces roughly 1–4 booked jobs per month attributable to the website. Results vary significantly by area competition, how well the site is optimised, and whether a Google Business Profile is properly set up alongside it.

Question 3

How does a plumber website compare to Checkatrade?

Accepted Answer

Checkatrade typically costs £100–£200 per month (£1,200–£2,400/year) for a standard plumber listing. Over 5 years that is £6,000–£12,000 spent on leads you do not own — the moment you cancel, you disappear. A professional website costs £1,497 once plus an optional £49/month care plan (£4,437 total over 5 years at the lower end). You own the domain, the rankings, and the leads forever. Beyond cost, a website ranks on Google for free — Checkatrade does not generate organic Google traffic for your business specifically.

Question 4

How long does a plumber website take to start generating leads?

Accepted Answer

A new website can start appearing in Google results within 2–8 weeks for low-competition local searches. First meaningful organic traffic typically arrives within 3–6 months as Google indexes and ranks the pages. Emergency and fault-related searches ('boiler repair [town]') tend to rank faster than general terms. Most plumber websites built with proper local SEO see their first Google enquiries within 60–90 days of going live.

Question 5

What ROI should a plumber expect from a website?

Accepted Answer

For a plumber with an average job value of £800, a conservative estimate of 1 extra job per month from a website produces £9,600 extra revenue in year one — a 541% ROI on a £1,497 investment. A realistic 2 jobs per month produces £19,200 extra revenue — a 1,183% ROI. These are conservative figures that assume only organic search traffic, not word-of-mouth referrals that come from having a professional web presence that builds credibility.

What's a website
actually worth to you?

Book the call that could be worth £19,200/year.

What's a websiteactually worth to you?

Book the call that could be worth £19,200/year.

What's a website
actually worth to you?