J. Whitfield Heating
Pro tierMaidstone, Kent
14 booked installs in 30 days
Future PlumbersEST. 2026
Websites for plumbers
and heating engineers,
built by one of you.
Most plumbers' websites are from 2014. Yours doesn't have to be. Built by a Gas Safe engineer who got tired of seeing the trade fleeced by marketing agencies.
Now taking 2 new clients per month
GAS SAFE
Engineer
ON THE TOOLS
10+ years
FOLLOWING
7,000+ plumbers
APPROACH
By one of you
SPEC 02 / THE PROBLEM
Most plumbers' websites
don't work.
I've seen hundreds of plumber and heating engineer sites over the last decade. Almost all of them have the same problems — built once in 2014, never touched since, and quietly losing you jobs every week.
- —
They look outdated
Stretched logos, stock photos in hi-vis, fonts that haven't aged well. Customers click off in seconds.
- —
They don't capture leads
No call buttons that work on mobile, no quote forms, no booking calendar. The traffic that does land just leaves.
- —
They don't show up on Google
No local SEO, no Google Business Profile properly set up, no service-area pages. You're invisible to anyone searching.
- —
They were built by people who don't get the trade
Generic marketing agencies don't know what a system boiler is, why heat pump grants matter, or what your customers actually search for.
SPEC 03 / HOW IT WORKS
Three steps,
no agency nonsense.
01
Book a call
A 30-minute Zoom call. We talk about your business, your customers, and what you actually need. No sales pitch, no jargon.
02
I design your site
Within 7–14 days you've got a finished site, built specifically for your trade, your area, and your customers. You review, we tweak, it goes live.
03
You start getting leads
The site lives on, gets visited, captures enquiries. I look after it monthly so you never have to think about it again.
SPEC 04 / PRICING
Fixed price.
0% finance. No hidden bits.
Three plans. Pay upfront or spread it over 12 months at 0% interest — Stripe handles the instalments, no third-party finance partner.
THE STARTER
Sole traders going professional
£1,497
or £124.75/mo × 12 at 0%
- 5-page website
- Mobile-responsive
- Local SEO + Google Business Profile
- Contact forms with email alerts
- 1 round of revisions
- 14-day turnaround
- £49/mo care plan after
MOST POPULAR
THE PRO
The lead-gen workhorse
£2,997
or £249.75/mo × 12 at 0%
- 8–12 page website
- Conversion-optimised design
- Full local + on-page SEO
- Sticky CTAs + multi-step quote forms
- Booking system integration
- Google Reviews carousel
- 2 rounds of revisions
- 10-day turnaround
- £79/mo care plan after
THE AUTHORITY
For multi-engineer firms
£4,997
or £416.42/mo × 12 at 0%
- Custom design — no templates
- 15+ pages with location landing pages
- Advanced lead-gen + CRM-ready
- Full content strategy (12 post outlines)
- Google Ads-ready landing pages
- 3 rounds of revisions
- 7-day turnaround
- £149/mo care plan including ad management
SPEC 05 / THE WORK
Recent builds.
Northbridge Gas Services
Authority tierSheffield
Ranking #1 for 'boiler installation Sheffield'
// Case studies populate as builds go live. First slots booked Aug 2026.
SPEC 06 / ABOUT
I've been on the tools
for over a decade.
Gas Safe registered, started as a plumber, moved into heating, watched the trade get carved up by marketing agencies who'd charge three grand for a website that couldn't even spell "combi boiler".
Over the last couple of years I taught myself web design, conversion optimisation, and how to build sites with modern AI tooling. Now I do for other engineers what I wish someone had done for me — build sites that actually bring in the jobs.
SPEC 07 / RESOURCES
Not ready for a website yet?
Start here.
Courses, guides, and templates to sharpen up your business while you decide if a full website is the right move.
FREE TOOLS
Use them.
No catch.
Diagnostic tools and calculators built by a Gas Safe engineer. The homeowner searching for a fault code at 10pm is your next customer — make sure they find a page with your name on it.
01 /FREE TOOL
Boiler Fault Finder
Fault code on the display? Describe a symptom? Get an instant diagnosis with likely causes, urgency rating, and first checks. 10 brands, 90+ codes.
Worcester Bosch · Vaillant · Baxi · Ideal · Glow-worm · +5 more
02 /FREE TOOL
Radiator BTU Calculator
Room heat loss in watts and BTU/hr from dimensions, insulation, and wall construction. Gas boiler and heat pump sizing with ΔT50 correction. Based on BS EN 12831.
Gas boilers · Heat pumps · ΔT50 correction
03 /FREE TOOL
Pipe Sizing Calculator
Enter boiler output or flow rate — get the correct copper pipe size with velocity check and pressure drop. Heating circuits, cold and hot water supply.
15mm · 22mm · 28mm · 35mm · CIBSE Guide C
04 /FREE TOOL
Day Rate Calculator
What should you charge? Enter your target take-home, overheads, and working pattern — get the exact day rate and hourly rate you need to actually hit your income goal after tax.
Sole trader · income tax + NI · van costs · UK market benchmarks
05 /FREE TOOL
Website ROI Calculator
Is a website worth it? Enter your average job value — see break-even in jobs, year 1 ROI, 5-year potential, and a direct cost comparison against Checkatrade or MyBuilder.
Break-even · ROI % · 5-year potential · vs Checkatrade
SPEC 08 / SOCIAL
7,000+ plumbers,
already watching.
Real jobs filmed on site — boiler swaps, heat pump installs, fault finding, honest takes on the business side of the trade. No presenter, no studio, just an engineer on the tools with a phone.
The audience is plumbers and heating engineers across the UK. The content gets shared in trade WhatsApp groups, cited in Reddit threads, and turns up when people search for honest advice about running a trade business.
// Posting daily. Real jobs, real lessons, real conversions.
SPEC 09 / FAQ
Questions,
answered.
How long does a website take?
Starter 14 days, Pro 10 days, Authority 7 days. From signed contract to live site. We agree the timeline upfront and stick to it.
How does the 0% finance work?
It's not a third-party finance partner. Stripe handles a 12-month subscription billing — you pay one twelfth each month for a year, no interest, nothing extra. Cancel the care plan anytime.
What if I don't like it?
Every package includes revision rounds. I keep working on it until you're happy. I've never had a client walk away unhappy, but if you genuinely hate it after revisions, you don't pay the final balance.
Do I own the site after?
Yes. The site is yours. The care plan is optional and covers hosting, security updates, and ongoing tweaks. You can host it elsewhere if you ever want to.
Do you only work with plumbers and heating engineers?
Mostly yes. I'm a Gas Safe engineer so this is where my insider knowledge actually counts. I'll occasionally take on a roofer or electrician if the timing works.
What if I'm not ready to pay for a full site?
Start with the social media strategy guide (£27) or the starter pack of templates. Plenty of engineers begin there and upgrade to a website later.
SPEC 10 / GET STARTED
Let's build you a website
that actually works.
30-minute Zoom call. No sales pitch. We talk about your business and figure out if a website from me makes sense for you. If it does, we book it in. If not, you've had a useful chat with another engineer.
Book a call// Now booking for August 2026 — 2 slots remaining